FIBRE FIT FOR ALL SEASONS
Blurring the line between summer and winter clothing, Indian fashion designer Gaurav Jai Gupta has released a menswear collection for leading retailer Raymond, which will be available in-store from April 2014.
In partnership with The Woolmark Company, Gupta’s collection uses Cool Wool fabrics which highlight the natural benefits of the Merino fibre, such as increased breathability, moisture management properties and luxurious next-to-skin feel and touch.
“Cool Wool is one of the most easily adaptable trans-seasonal fabrics for Indian weather, which maximises wearing opportunities,” explains Gupta, who has used 100 per cent wool fabrics in his collections as well as blends with other natural fibres such as silk, cotton and linen.
“The collection refers to new ways of juxtaposing separates for menswear and is simple, timeless and straightforward.”
India’s rag trade got a taste of Cool Wool in March 2013, when the trade campaign made its industry debut at India Fashion Forum in Mumbai. Now, as part of the larger global campaign, Cool Wool is reaching out to a new generation of consumers, telling the story that wool is a fibre for all seasons.
In collaboration with The Woolmark Company, Gupta’s 20-piece collection has been made exclusively for India’s leading menswear brand, Raymond. Raymond is also India’s leading manufacturer, marketer and retailer of worsted suiting fabrics over the past eight decades and will stock Gupta’s Cool Wool collection in stores and multi-branded outlets across the country.
To celebrate the launch, a fashion show was held at the Australian High Commission in New Delhi, where Indian celebrity actor Randeep Hooda took to the runway along with other A-list male models. The event was watched by more than 400 people, including Fashion Design Council of India president Sunil Sethi, 2013/14 International Woolmark Prize winner Rahul Mishra, designers Abraham & Thakore and Aneeth Arora, along with fashion and lifestyle journalists.