The Story of Cool Wool

Merino wool is the must have fibre for spring/summer and warmer climates

The Fibre

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Incredibly fine and light, Merino wool has been introduced by the most influential fashion designers into their spring/summer 2015 collections.

It is the must have fibre for spring/summer and warmer climates, providing comfort and perfect drape even under the hottest sun.


Merino wool is one of the most fine and versatile amongst the natural fibres. Due to its natural qualities and benefits, including breathability and insulating capacity, Merino wool has historically been used across different seasons. It has the unique ability to keep the wearer warm in cold temperatures and cool and fresh in the hottest climates.

Cool Wool fibres are more than three times finer than the average human hair

In addition, Merino wool has become incredibly soft and comfortable next to skin, thanks to the efforts of Australian woolgrowers to improve its fineness and lightness during the past decade. The result is a precious, luxurious and versatile fibre, ideal for all seasons and perfect for the spring/summer wardrobe.

The most influential fashion designers - including Christopher Raeburn, Holly Fulton, Lou Dalton and Richard James - have introduced the natural potential of Merino wool into their SS15 collections, proposing a variety of lightweight fabric pieces and superfine knits, all inspired by the concept of Cool Wool. Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of just 190 g/m2.

These collections fit perfectly with the global trend and increasing desire for natural fibres, luxury and quality, particularly among younger generations; and the markets of the Asia Pacific and the Middle East, where the warm climates require lightweight, breathable fabrics.


Consumers across the world are now turning to wool in warmer months thanks to the infinite benefits and features that the fibre provides, such as:

"The textures and techniques are important to me as a designer and these align perfectly to Cool Wool and its versatile properties." Christopher Raeburn
  • Breathability - Merino wool fibres can absorb large quantities of moisture vapour and then transfer it through evaporation into the air, keeping the skin fresher and drier for a longer time

  • Temperature regulation - Merino wool provides a personal 'air-conditioning' system to maintain temperature regulation through its natural crimp, which creates a lot of very small insulating air pockets

  • Odour resistance - Merino wool's breathability helps to reduce sweat and odour, keeping the wearer's skin drier and cleaner. The fibre's complex chemical structure locks away odour only releasing it upon washing

  • Softness and fineness - Today Merino wool achieves incredibly high standards of fineness and softness, making it one of the most comfortable and performing fibres for luxury next to skin garments and sportswear

  • Elasticity - Merino wool is naturally elastic and sheds creases, due to its unique structure and crimp: at microscopic levels, Merino fibres are like coiled springs, returning to their original state when the stretch and extension through wear and movement is released. This helps to maintain the garment's shape and quality

  • UV protection and fire resistance - Merino wool offers a natural protection from Ultraviolet light and is fire resistant and stores less static in comparison to other fibres. No synthetic fibre can guarantee the same benefits and comfort

  • Versatility - Merino wool can be used in a wide variety of lightweight fabrics and fine knits, plus very innovative developments, such as Merino lace or jersey, ideal for fine air-like Spring-Summer weight garments

  • Timeless elegance - Thanks to its elasticity, Merino wool maintains an enduring drape and shape during the whole day and under the warmest climates, making it the ideal fibre for travellers and busy business men and women.

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