Merino wool is one of the most fine and versatile amongst the natural fibres. Due to its natural qualities and benefits, including breathability and insulating capacity, Merino wool has historically been used across different seasons. It has the unique ability to keep the wearer warm in cold temperatures and cool and fresh in the hottest climates.
Cool Wool fibres are more than three times finer than the average human hair
In addition, Merino wool has become incredibly soft and comfortable next to skin, thanks to the efforts of Australian woolgrowers to improve its fineness and lightness during the past decade. The result is a precious, luxurious and versatile fibre, ideal for all seasons and perfect for the spring/summer wardrobe.
The most influential fashion designers - including Christopher Raeburn, Holly Fulton, Lou Dalton and Richard James - have introduced the natural potential of Merino wool into their SS15 collections, proposing a variety of lightweight fabric pieces and superfine knits, all inspired by the concept of Cool Wool. Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of just 190 g/m2.
These collections fit perfectly with the global trend and increasing desire for natural fibres, luxury and quality, particularly among younger generations; and the markets of the Asia Pacific and the Middle East, where the warm climates require lightweight, breathable fabrics.
Consumers across the world are now turning to wool in warmer months thanks to the infinite benefits and features that the fibre provides, such as:
"The textures and techniques are important to me as a designer and these align perfectly to Cool Wool and its versatile properties." Christopher Raeburn