Watch now: You won’t believe what this sheep can do

Join Shera the Sheep on a journey though time 

The Fibre

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Meet Shera and The Innovator – 2 buddies travelling through the ages and solving wardrobe problems along with way.

The Innovator

For thousands of years wool has been used to clothe man – and woman. We all know wool provides warmth, but do you know just how versatile this natural fibre really is? Wool doesn't just keep you warm, it can also help you keep your cool too. Wool’s natural benefits have helped humans battle with whatever Mother Nature throws their way, providing wardrobe solutions no matter what climate you’re in.

A heart-warming and quirky short film using the latest animation techniques, fun music by Antfood and loveable characters produced by The Woolmark Company in collaboration with Buck’s Sydney studio highlights these natural benefits and versatility of wool.

Titled The Innovator - after one of the main characters - the film opens in the Stone Ages; a group of men is shivering in the cold. Instead of sacrificing the sheep, Shera, for a hearty meal, our namesake man has some better food for thought – using the sheep’s fleece for clothing and protection, highlighting wool’s next-to-skin softness and comfort.

The Innovator

We then travel through the Bedouin Era and 17th Century and witness the innovative uses of wool whilst highlighting the fibre’s natural benefits including odour resistance and warmth without weight.

Our final stop is present day. As wool continues to cement its rightful place in the sporting arena, our two heroes highlight wool as a high-performance fibre thanks to properties such as moisture management and natural elasticity.

The film begs the question: who is the real innovator: is it man who has found use for wool, or is wool the hero as it gets better over time with its natural properties and inherent versatility? You be the judge.

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