THE LOGO AND QUALITY
Whenever you see a Woolmark logo, you can rest assured that quality has not been compromised.
The original Woolmark logo is believed to have been designed by Italian graphic artist Francesco Saroglia nearly half a century ago. The logo's design is so strong, partly due to its graphic simplicity, that it remains unchanged to this day. It is one of the very few symbols that still feels contemporary despite not having been altered since its creation.
Made up of five black bands criss-crossing to form a skein of wool - perfectly representing the softness, elegance and modernity of the fibre - the logo has stood the test of time and continues to attract acclaim across the world. In 2011 the UK's leading magazine for visual communication Creative Review voted the Woolmark logo as the top logo of all time.
The Woolmark Company also uses the logo in its global marketing campaigns to promote the benefits of wool and ensure consumers have a range of quality Merino apparel to buy, enjoy and treasure. In particular the logo accompanies the 'Merino. No Finer FeelingTM' fibre advocacy campaign that establishes Merino wool as the fabric of choice for fine, contemporary fashion.
As well as working in the areas of fashion and textiles, the Woolmark Company also collaborates with Australian farmers to help them continue to grow and harvest Merino to the very highest standards, thereby maintaining the exceptional quality of Australian Merino fibre for premium apparel.