Asia finalist prepares for 2014/15 International Woolmark Prize menswear final

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Ahead of the inaugural International Woolmark Prize menswear final staged in London, Japanese label SISE drew inspiration from one of the world’s most elegant women to create a contemporary menswear collection for the final showdown.


Representing Asia, menswear label SISE burst onto Japan’s fashion scene in 2010 with designer Seishin Matsui at its helm. A graduate of Tokyo’s prestigious Bunka Fashion College, Matsui has created a modern and simplistic aesthetic for Sise, with minimalistic designs which are executed with impeccable tailoring.

Usually keeping with a pared back palette of black, white and grey with occasional injections of brighter colours, the simplified colours allow the subtle beauty of Matsui’s detailing to shine through.

SISE woolmark prize

For the final, to be stage during London Collection: Men on January 9, SISE looked to women’s style icon Grace Kelly to create a menswear collection which explores the modern interpretation of Merino wool.

“She (Grace Kelly) is strong within her mind. She is a woman who lived in the 20th century, but how would she look and live and what would she wear if she was a man and living now,” says Matsui.

“In creating the capsule collection we wanted to explore this concept through design, fabric and the fibre Merino wool.”

Part of the requirements for each designer's capsule collection is that each garment is made from at least 80 per cent Merino wool. In addition, they must also meet The Woolmark Company’s specifications which ensure fibre content and guarantee quality, so choosing the right fabric is important for the designers whilst also exploring new techniques and technical advancements.

At the Asia regional final held in July 2014, SISE was awarded for its use of green wool Melton Merino wool fabric to create a layered and multi-dimensional collection to secure a place in the inaugural International Woolmark Prize menswear final. Matsui presented tapered pants in forest green - diverging from his usual palette of black - teamed with a pair of layered jackets.

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