Australia finalist prepares for 2014/15 International Woolmark Prize menswear final

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STRATEAS.CARLUCCI was established nearly three years ago, and in that short amount of time has fast become recognised as one of Australia’s fastest growing emerging labels. Not only is the Melbourne-based brand representing Australia at the International Woolmark Prize menswear final in London, but the design duo found double delight in 2014, also securing a place at the womenswear final to be held in March.


Australian fashion designers Peter Strateas and Mario-Luca Carlucci weaved their way into history books last year when STRATEAS CARLUCCI became the first label to win both a menswear and womenswear regional final for the International Woolmark Prize.

After a busy six months STRATEAS CARLUCCI has its eyes firmly set on London, where it will compete for international glory and the chance to be stocked in some of the world’s leading retail stores.

With fine construction and tailoring embedded in the label’s DNA, STRATEAS CARLUCCI outfits also adopt utilitarian elements and are timeless through structured and minimal styles.

Using resin-coated Merino wool, STRATEAS CARLUCCI’s Woolmark collection, titled INDIGITAL, saw the designers draw inspiration from the late Australian Indigenous artist Emily Kame Kngwarreye and is an extension of their regional entry.

Strateas.Carlucci woolmark prize

“Kngwarreye’s work was unique, in that her subject matter and iconography was deep-rooted in the tradition of her tribe and people, however her painting style is a remarkable departure from traditional Aboriginal Indigenous art,” explains the brand.

“Her style was best described as ‘gestural abstractionism’ through her use of her fluid and unrestrained brush strokes, heavy applications and textured works. We were drawn to this idea of tradition versus modernity. This notion of tradition versus contemporary led us to the exploration of further binary oppositions and we explored this idea in fabric, silhouette and the way the two ideas work together.”

STRATEAS CARLUCCI will compete in the International Woolmark Prize menswear final, to be held during London Collections: Men. Competition includes Sise (Asia), Asger Juel Larsen (Europe), The Emperor 1688 (India & Middle East) and PUBLIC SCHOOL (USA), with the chance to win AU$100,000 and the opportunity to be stocked in the most important retailers of the world.

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