Beach culture and beautiful knitwear

The local label taking Australian lifestyle to the world

Fashion News

- Share -

For ten years Jac+ Jack has worked with Merino wool in every collection. Forming a signature of impeccable quality knitwear with the superfine grades of this premium, natural fibre, the Sydney-based label creates garments which pair back effortlessly within a customer’s existing wardrobe. It is this idea of ease and quality which saw fashion influencer Nick Wooster hugely impressed with Jac+ Jack, declaring the label’s collections epitomise the Australian lifestyle.


Since the brand was created in 2004, knitwear has remained a signature of Jac+ Jack. The Australian label has worked with wool since day one, crafting beautiful collections from an equally beautiful natural fibre.

Encompassing all aspects of the contemporary wardrobe for men and women, Jac+ Jack works with premium fabrics and yarns which defy an ever-increasing trend for fast fashion.

Meeting with co-founder Lisa 'Jack' Dempsey and creative director and menswear designer Patrick Blue, fashion influencer Nick Wooster gained insight into the label and life in Sydney during a recent visit to Australia.

“What Jac+ Jack do is exactly the Australian lifestyle,” declares Wooster.

“That lifestyle, that idea, is not just limited to any one particular place and that’s what I think the appeal will be as they grow. There will definitely be markets for them: the south of France for example, Ibiza, those beach cultures exist and I think that the clothes perfectly reflect that idea.”

Nick Wooster meets Jac+ Jack

According to Wooster, people who live in a beach culture are more prone to travelling for work – something which he is all too familiar with despite living in the heart of New York City.

“You need great clothes to take you around the world and I think that those (Jac+ Jack) clothes have a real travel sensibility about them; they’re certainly understandable, the palette is very neutral and easy to digest and understand. They’re pieces that anybody can relate to and I think they do a really great job.”

Creating understated, luxury collections from premium fabrics remains at the core of Jac+ Jack. Their Winter 2014 collection, released in collaboration with The Woolmark Company, presented Woolmark-certified knitwear in a classic palette of black, white, navy, cream and canvas.

"We believe Australian Merino wool is one of the most beautiful natural fibres in the world, which is why we have worked with Merino wool in every collection since our first in 2004," said co-founder Jacqueline ‘Jac’ Hunt during the launch which celebrated ten strong years of working with wool.

You may also like