10 Corso Como has supported young designers since day one. It was just a matter of logic to extend Woolmark Prize collection to our stores in China.
They have to keep their integrity. It is important that they know that fashion is a matter of different and crucial points of view, image, distribution and quality.
A designer illuminates a road and he or she invites us to follow. Fashion is a mirror of society. Young designers are like sponges – they catch ‘l’air du temps’ with their fresh minds.
They must have something very unique, new, radical and sensitive in fashion.
There is no doubt. When we see a collection, we know if it is good for us, or not.
Integrity. They never compromise in their style or their choices.
The first approach with wool is, of course, tactile. Wool needs to be consistent upon handling. Wool has to be noble.
It’s soft, comfortable and nice to touch.
No, not really. We also need to follow our integrity in term of taste and vision.
It is a success because the selection of the Woolmark Prize designers is always good. And it is true that 10 Corso Como loves designers who work with knits!
Europe finalist prepares for 2014/15 International Woolmark Prize