“Long days and longer nights are a mere whisper away. Now is the time to master a calm and collected style - Cool Wool has all the components to see you through.”
So says British Vogue in a 16-page special feature in its February edition – the first to welcome the warmer months of spring/summer 2015.
The lightweight, commercially available Merino wool garments featured in the magazine feature and video have been created by some of the top British and international designers and brands including Victoria Beckham, Vivienne Westwood, Giorgio Armani, Rahul Mishra, Richard James, E Tautz, Christopher Raeburn, Lou Dalton, Christophe Lemaire, Phillip Lim, Catherine Earnshaw, Joseph, Lucas Nascimento, 1205, Simone Rocha, Rochas, Acne, Wool & Prince, Anderson & Sheppard, Nicole Farhi, Rapha, Allude, Finisterre, Pringle and Holland & Sherry.
Shot in Majorca by acclaimed photographer Quentin de Briey, the Cool Wool garments embody a sophisticated simplicity. Mixing women’s and men’s styles and modelled by Katryn Kruger and Will Brunnen, they are a demonstration of Merino wool's versatility.
The natural properties of Merino wool - superbly soft, inherently breathable, unmatched comfort and natural elasticity - are further enhanced not only by the designers’ clever cut and construction, but more so by the lightweight fabrics which technical advancements have brought.
“The breathable fibres of Merino wool offer unparalleled comfort throughout the seasons, keeping you cool come those summer months when only ‘easy’ will do,” advises Vogue.
A truly trans-seasonal fibre, equally perfect in winter as it is in summer, from day to night, for men and women. Merino wool, or more specifically, Cool Wool, has found its rightful place in wardrobes right across the world.
“Impress by avoiding the look-at-me accessorising this season. The faultless cut that Cool Wool affords will ensure attention all by itself - every time.”
The concept of Cool Wool is not entirely new. First launched in the 1980s, it was given a breath of new life in 2012, modifying the original specifications of Cool Wool fabrics to make them more relevant to today’s market needs. This modern incarnation takes Cool Wool further into the 21st Century with even lighter weight fabrics and yarns.
And the results are simply stunning, with some of the world’s most influential fashion designers crafting wardrobe must-haves which speak for themselves.
Less is more, says Vogue, minimalism is vital and accessories are perhaps redundant.
“Simplicity is key – but keeping your look simple means making no less of a statement,” explains Vogue. “This season, designers have looked to Cool Wool to master creations that will let you mirror this laissez-faire attitude…it’s not enough just to look good, one has to feel good, and with Merino wool fibres it’s a balance that is achieved every time.”