Designers to watch: Public School [USA finalist prepares]

USA finalist prepares for 2014/15 International Woolmark Prize menswear final

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Born and bred in New York City, PUBLIC SCHOOL is a true New York story with the designers living and breathing the city that never sleeps. With a design mantra ‘finding perfection in imperfection’, this US label is redefining menswear, scoring high grades along the way.


Blending references from fashion, music and art, New York-based label PUBLIC SCHOOL creates a point of view that is both unique and precisely detailed.

Born and raised in New York City, designers Dao-Yi Chow and Maxwell Osborne represent the convergence and restless energy of the city in which they live, breathe and work. PUBLIC SCHOOL is redefining the landscape for menswear and has been at the top of the class since the brand’s establishment.

At the USA regional final in 2014, PUBLIC SCHOOL was recognised for its innovative use of boiling, felting and needle punching. Its winning outfit showcased the trans-seasonal and versatile attributes of Merino wool.

For Chow and Osborne, ensuring that the essence of Merino wool and the fibre’s natural benefits remained at the heart of the collection was paramount.

Public School woolmark prize

“The collection’s concept was based on the idea of a lost civilization somewhere between ancient times and the post apocalypse, where Merino wool was the only fibre that existed,” explained PUBLIC SCHOOL.

“We wanted to design a vignette, almost like traditional garb, that functioned to the lifestyle of our tribe.”

For the inaugural International Woolmark Prize menswear final, PUBLIC SCHOOL will present a six-piece capsule collection, made from a minimum 80 per cent Merino wool, to a panel of esteemed judges comprising industry greats. Competition is stiff, with Sise (Japan), STRATEAS.CARLUCCI (Australia), Asger Juel Larsen (Europe) and The Emperor 1688 (India & the Middle East) all vying for global glory, AU$100,000 and the opportunity to be stocked in the world’s leading retailers.

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