In the cut-throat world of advertising, it takes an extraordinarily talented and special type of person to make it to the top. The advertising fraternity farewelled a superstar, when Elizabeth Dangar passed away peacefully, aged 72.
Elizabeth Dangar was the Founder of Elizabeth Dangar Research and a founding member of Chief Executive Women.
In 1986 she became the CEO of SSB, becoming the first female executive to lead a top 10 advertising agency in Australia and successfully turned around the fortunes of the agency. So much so that after she had been at the helm and had managed to steer the agency into more profitable waters, Dentsu bought the agency to expand their operations into Australia.
Dangar went to London where she found a passion for market research, embarking on a new path to become a leader of qualitative research in Sydney.
She was the founder and CEO of Dangar research and worked closely with agencies such as the Campaign Palace and DDB. Her insight and relentless pursuit of brand truth helped great work come to life.
She was instrumental in the beginning of the Australian Meat and Livestock work, encouraging women to eat lean red meat and was active in the work of McDonald’s in its heyday, when Charlie Bell was the Marketing Director, ensuring McDonald’s most famous creative work flourished. That was the James Dean commercial that swept the Australian awards when it was made.
Liz was as tireless as she was passionate about delivering great insight. Her passion for insight will be sorely missed. She was a beloved mother of Sibylla, eldest sister of Pamela, Carolyn, David and Christiana, and aunt to 7 nieces and nephews and 10 great-nieces and great-nephews.
A memorial service will be held on Monday, 19 December 2016 at 2.00pm at Milton Park Country House, Bowral.
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