Fashion bible says wool is in fashion

The fibre of fashion

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When Gabrielle 'Coco' Chanel upset the fashion world back in 1916 by using jersey at a time when the fabric was strictly associated with underwear, she had no idea that other major fashion houses would follow her lead in the years and decades to come.


Wool in (French) Vogue 

France is often regarded as the birthplace of fashion and wool is currently enjoying a renaissance within this global industry. And, after featuring in the September issue of Vogue Paris, we know that it is not only the fibre du jour, it is also the fibre of the future!

Fashion maisons Jean Paul Gaultier, Sonia Rykiel, Nina Ricci and Chloé have all presented their modern and inspiring interpretations of Merino wool for this Autumn/Winter season in soft, sensual next-to-skin knitwear, celebrated by Vogue Paris in an exclusive fashion series. You can also go behind-the-scenes of the photo shoot, and with exclusive interviews hosted on

Wool as Imagined by Chloe
Wool as imagined by Nina Ricci
WOOL AS IMAGINED BY Jean Paul Gaultier

Sheer beauty

Top model Hana Jirickova helps to bring this special partnership to life and reveal the four designers’ interpretations each made from Merino wool. 

From sweaters to wrap-around cardigans, skirts to jumpsuits, these luxurious ready-to-wear designers pay homage to the natural beauty of Merino wool and celebrate the iconic Woolmark logo.

“Wool is like water: a constant reality,” says Sonia Rykiel’s creative director Geraldo da Conceicao. “We always use different yarns, different textures. Wool is natural.”

Peter Copping for Nina Ricci said the label used a lot of very bright red in the winter collection and the designer loved seeing wool when it was interpreted in bright colours.

“With wool you can achieve some amazing tonalities that really have a great depth of colour as well,” Copping told Vogue Paris as he also spoke of the versatility of wool.

“Wool shows off the body and that’s what I really tried to show,” explains Jean Paul Gauliter. “It can be really fun to play with silhouettes. In any case, wool can be very sensual.”



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