To celebrate the important role of Merino wool for the autumn/winter season, Vogue Paris has produced in its October edition an eight-page promotion of new season apparel by five of France's most celebrated designer labels.
"Wool stirs the feelings. And the Woolmark is the mark of exceptional Merino wool," Vogue says in the feature.
"The warmth of its touch, the caress of a drape, the soft embrace of the fibre next to the skin: wool fires the imagination for designers and lends itself to their creative visions. From traditional classics to contemporary transgressions. Fashion's favourite fibre is reinvented, as wool's soft warmth lights up the runway season after season."
For the exclusive shoot, titled 'Wool Sensation', Vogue Paris selected five wool looks that reflect the artisan skill and expertise of each of the selected labels, in a careful edit that focuses on timeless cuts and the sensuality of the fabric itself.
"Wool has always been a go-to fibre for designers and Merino wool is synonymous with quality and tradition, instantly evoking a feeling of pure comfort," Vogue states.
The five looks featured in the promotion are:
The complementary behind the scenes video features the model showing off the five looks, with the sultry sound of Parisian band We Are Knights as accompaniment.
The Woolmark Company, through its Merino Wool. No Finer Feeling™ campaign, works with many well-known designers and fashion houses, helping to promote Merino wool across the world – celebrating the natural fineness and luxury of the fibre. The initiative is a fibre advocacy campaign addressing a new, younger generation of astute shoppers – establishing Merino wool as the fabric of choice for fine, contemporary fashion.
This promotion follows on from a similar feature last year in Vogue Paris that featured Merino wool by Jean Paul Gaultier, Sonia Rykiel, Nina Ricci and Chloé.
The Vogue Paris website also showcases the winners of the European regional final of the International Woolmark Prize: Augustin Teboul, made up of German designer Annelie Augustin and Frenchwoman Odély Teboul, that won the womenswear prize; and Denmark’s Asger Juel Larsen who won the menswear prize. Both will compete in their respective international finals to be held in 2015.