Schuman talks woolmark prize

The Sartorialist reflects on the 2012/13 International Woolmark Prize

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Speaking at the International Woolmark Prize (IWP) runway showcase, Scott Schuman, aka The Sartorialist, contemplates the impact of the competition on the finalists and the industry at large.



Attending the 2012/13 International Woolmark Prize finale at London Fashion Week, Schuman took time out to speak of the importance of such competitions encouraging new talent. It’s a subject close to the photographer’s heart, having worked with emerging designers setting the gold standard for street style blogs.

“To give a young designer or a young artist hope is one of the best things that anyone can do.” Scott Schuman

“A prize like this can not only help energise the designer that wins,” Schuman says, “but I think maybe equally important to give hope to other young designers.”

Through The Sartorialist, Schuman turns his discerning eye to capturing the unique style of the man and woman on the street—and although his subjects are often high profile fashion industry figures, he revels in exposing the new and unexpected with his lens.

The IWP aims to fulfil a similar role for promising fashion designers: to give them a platform to be appreciated and, importantly to grow creatively and professionally.

“If [designers] do good work they have a chance to participate in an event like this,” he says. “There are people out there that are interested in helping.”

Schuman’s affection for the international design competition may well see him step into a judging role for the IWP in the future.

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