International Woolmark Prize takes to the UAE

Fashion’s focus is shifting to the Middle East

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For the fourth year running, the International Woolmark Prize regional awards are approaching, with events planned around the world throughout July. But for the first time, the United Arab Emirates will play host to the India, Pakistan & Middle East competition, and a new retail partnership is ensuring all eyes will be on Dubai.

Vida Hotels and Resorts’ Manzil Downtown Dubai

Eastern Promise 

For an emerging designer nominated for the International Woolmark Prize, the process is all about firsts. But this time the prize itself is heading into new territory for 2015/16 with an event planned for the first time ever in Dubai.

The Woolmark Company has teamed up with Vida Hotels and Resorts to host nominees Republic, Misha Lakhani and Sania Maskatiya of Pakistan, Akaaro, Suketdhir and Nachiket Barve of India, Thamanyah, Taller Marmo and Bleach of the UAE, and Bashar Assaf and Mira Hayek from Lebanon at a judging event and prize ceremony at the iconic Manzil Downtown Dubai on July 22.

The event will shine the spotlight on the impressive growth of luxury retail in Dubai and the emergence of new designer talent from the United Arab Emirates and neighbouring countries. The prize will be judged by a panel of industry experts, including designer Osman Yousefzada, CEO of the Dubai Design & Fashion Council Nez Gebreel, Editor-in-Chief of Grazia Middle East Alison Tay, The Woolmark Company’s Melissa Grace, Editor of GQ India Che Kurrien and Bridget Cosgrave, Fashion and Buying Director of new retail partner Boutique 1.

Boutique 1 at Mall of the Emirates, Dubai

Luxury fashion retailer Boutique 1 joins the International Woolmark Prize retail partner network as the exclusive womenswear stockist for the UAE. Comprising an online shop and bricks and mortar stores across Dubai, Abu Dhabi, Beirut and London, the multi-brand concept will stock the final winning collection from next August. Boutique 1 joins some of the world’s most exciting retailers championing Merino wool and emerging design.

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