With fashion brand Jeanswest looking to increase its range of premium apparel, turning to Australian Merino wool was a natural choice.
The Australian and New Zealand-based retailer has launched a womenswear and menswear Australian Wool Collection, just in time for winter. Comprising 100% Australian Merino wool sweaters, dresses and cardigans in dusty pinks, greys and navy (for the guys), the contemporary collection highlights Merino wool’s ability to provide warmth without the weight. And best of all, the collection has been awarded the Woolmark stamp of approval, providing customers quality assurance.
“The Woolmark association brings with it the highest level of quality and integrity, so our customers can be assured they are purchasing superior, premium knitwear that will last the test of time," said Jeanswest General Manager of Product, Adam Lloyd.
Fronting the AW16 campaign for Jeanswest is international model Stephanie Joy Field, who, fittingly, grew up on a Merino sheep farm in Australia. The Jeanswest AW16 campaign was shot by renowned fashion photographer Steven Chee and took place at Stephanie’s family farm ‘Benangaroo Station’, owned and operated by Michael and Angela Field.
“Being able to share where I grew up with the rest of the crew was such an incredible experience, it made me feel proud of who I am and where I come from. It’s not often you have the luxury of shooting in the comfort of your own home,” explains Stephanie.
Situated in NSW, the breathtaking property is 100% Australian family-owned and run, and has been operating for more than 100 years and produces close to 2500 bales of Merino wool annually. Michael Field is the fourth generation of the Field family to operate within the wool industry and his passion has certainly been passed down to his daughter, Stephanie.
After moving to New York City 2 years ago, 20-year-old Stephanie has seen her modelling career take off and at just 18 years old she walked the runways at Paris Fashion Week representing brands including Celine and Valentino.
“I love the quality of Australian wool and Merino wool; it keeps you warm and is also very sustainable. I think it is so important as Australians we keep promoting Merino wool as it plays such a huge part in the Australian economy, plus it will make my Dad happy.”