L'Uomo Vogue heads to Australia

Men's fashion magazine dedicates edition to Australia and Merino wool

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When Franca Sozzani took the helm of L'Uomo Vogue back in 2007, the world knew that big things would be in store for the men's version of the style bible. A counterpart to the high-profile Vogue magazine, L'Uomo Vogue presents the ultimate in men's clothing, art and culture to a dedicated audience in each and every edition.


World Wide Wool

L'Uomo Vogue's editor-in-chief Franca Sozzani's romance with Australian Merino wool is one which continues to flourish and get stronger with time. In 2012, Sozzani and L'Uomo Vogue paid homage to the significance of the natural fibre and how it shapes global fashion. Ten of the world's biggest names in fashion came together to produce a photographic book titled 'The Art of Merino. An Extraordinary matter'. Joining the high-profile fashion houses were industry heavyweights who presented wool’s rightful place alongside the fashion elite. In addition, Sozzani has also been an integral player with the International Woolmark Prize, sitting on the judging panel multiple times.

"It's more about young talents and how to support them; how they can become global," L'Uomo Vogue editor-in-chief Franca Sozzani

And so it seems only right that Sozzani and her team at L'Uomo Vogue leave Italy's fashion capital of Milan and travel to the source of Merino wool.

The March edition of L'Uomo Vogue will be dedicated to Australia - highlighting the country's fashion, style, talents and of course Merino wool. Against the backdrop of the iconic Sydney Opera House and Sydney Harbour Bridge, the city of Sydney will shine as it hosts three days dedicated to the relationship between Australia and Italy. The events will showcase the farm to fashion story, starting at a grassroots level with Australia's woolgrowers right through to the finished product with beautiful Merino wool garments.

Sydney's most prestigious shopping district will host a World Wide Wool event, consisting of a retail initiative inspired by Merino wool and its timeless elegance. Leading fashion and luxury brand stores, together with department store David Jones, will celebrate a shopping night dedicated to wool and its beauty, with special in-stores events.

The windows of the most important flagship stores will display amazing pictures from L'Uomo Vogue archives, creating an exclusive and extraordinary "street photo exhibition" dedicated to fashion and Merino wool. Photos will present the greatest personalities and most influencing icons of the world of art, culture and entertainment, pictured by top international photographers to express a contemporary aesthetic.

In a pre-event message recorded by Sozzani, she stresses the great commitment between L'Uomo Vogue and Australian wool, but more importantly about the need to continue to foster emerging talent.

"It's more about young talents and how to support them; how they can become global," she says.

Sydney's Museum of Contemporary Art will host a special showcase featuring creations from the most promising emerging Australian designers including STRATEAS. CARLUCCI, Dion Lee, Josh Goot, Christopher Esber and From Britten. In addition, Sozzani will also meet the most promising students from the University of Technology, Sydney, to further cement the common commitment to foster education and talent by both L'Uomo Vogue and The Woolmark Company.

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