Man of the moment: Nick Wooster

The alpha male of American street style

Fashion News

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Nick Wooster is one of the most respected fashion industry influencers, with an authentic interest in working with Merino wool. He has built a cult following by showcasing his personal style and design aesthetic often built around wool garments.


Leading tastemaker in today's menswear industry Nick Wooster - ordained by GQ as "the alpha male of American street style - has become a Strategic Partner of The Woolmark Company. He will provide advice on various creative initiatives from content creation to developing a capsule collection in Merino wool.

Merino wool has always been an important part of Nick's life. He loves working with it and wearing it, so he says "choosing to work with The Woolmark Company was an organic and easy decision to make.

"For me, this is about exploring innovations with this really ancient yet modern fibre and figuring out where to take it next.

"Merino wool is the most versatile and noble fibre. I grew up having every type of wool garment in my wardrobe so it’s always been a necessary part of my fashion vocabulary.

"It has always been an essential part of my career and wardrobe. It has such a rich history and the more I learn about how complex this natural fibre is, the more intrigued and fascinated I become about its potential."

This strategic partnership is part of a bigger branding and educational campaign by The Woolmark Company to position Merino wool as the fibre of choice for the world's leading designers and brands - in both the high end fashion and contemporary spheres.

"This partnership in multi-faceted," Nick said. "I have the opportunity to educate my audience, design capsule collections in partnership with great brands and most importantly learn with a focus on innovation.

"The Woolmark folks are the real deal - it's a real honour to work with these seasoned wool experts and also to have the opportunity to meet the farmers - the real artisans of this trade."

Nick Wooster is currently visiting Australia to learn more about Merino wool from some of these growers on their farms, and to talk with leading contemporary fashion brands.


Nick Wooster's illustrious tenure in the Menswear space has spanned over 30 years. He started his career working in sales at Saks Fifth Avenue, then in the buying offices of Barneys and Bergdorf Goodman where he quickly rose through the ranks. In the early 90s, recognised as a budding creative talent, he shifted his career to the brand side, holding posts such as Director of Retail Merchandising at Calvin Klein, Design Director at Polo Ralph Lauren and President of John Bartlett.

His highest profile position came in 2010 when Neiman Marcus/Bergdorf Goodman tapped him as their Men's Fashion Director. It was there that he cemented his place in Menswear history. He then was hand selected by Ron Johnson, the former Retail Chief at Apple, to become the SVP Design, Product Development and Trend for JC Penney Menswear, Womenswear, Kids and Home.

Today Nick Wooster is a sought after brand ambassador and consultant. Some of his past clients include Thom Browne and Gilt Group.

He most recently launched a high profile, capsule collection with influential Japanese retailer, United Arrows and currently is the US Brand Ambassador for Italian, luxury Menswear manufacturer, Lardini, where he recently as Creative Director launched a co-branded capsule collection. Other projects include a brand ambassadorship at luxury e-tailer Farfetch, and a consultancy with Korean retailer, Il Corso.

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