PUBLIC SCHOOL has been awarded the inaugural International Woolmark Prize for menswear, awarded at London’s Somerset House.
Representing the USA, PUBLIC SCHOOL was praised for its design craftsmanship which showcased the natural characteristics of wool and shed light on how special the fibre is.
"It feels unbelievable to win the prize," explained PUBLIC SCHOOL designers Maxwell Osborne and Dao-Yi Chow. "We are the first US winners in the competition so we are really proud and it’s incredibly meaningful to us.”
The International Woolmark Prize highlights the natural beauty of Merino wool at the hands of the world’s finest emerging designers. The menswear edition is the only competition at this level dedicated to emerging menswear designers and provides an exciting avenue to take wool into the future.
In front of icons of men’s fashion, PUBLIC SCHOOL edged out SISE, STRATEAS.CARLUCCI, Asger Juel Larsen and The Emperor 1688. Judging this tough competition the panel of experts included iconic designer Paul Smith; Dylan Jones - Editor-in-Chief, GQ UK; Tim Blanks - Editor-at-Large, Style.com; and Nick Wooster.
“What was savvy about PUBLIC SCHOOL was their skill with manufacturing and commerciality,” explained Paul Smith soon after the announcement.
“Many items were fully fashioned, so for sportswear they could fit the shape of the body and could work for some of the major sportswear brands. They’ve already invested in production; the USA has a great focus on forward thinking beyond just designing it.”
Besides recognising extraordinary talent, the International Woolmark Prize nurtures brands, putting the winning designer’s collection into some of the most prestigious fashion retailers on the planet including Colette (France), Saks Fifth Avenue (USA), Harvey Nichols (UK), 10 Corso Como (Italy), Joyce (China), Isetan Mitsukoshi (Japan), David Jones (Australia) and MATCHESFASHION.COM as the official online retailer for the menswear award.
“The great thing about PUBLIC SCHOOL is the way in which they have mixed the traditional with the contemporary, creating an incredibly vibrant collection,” said Dylan Jones, Editor of British GQ. “Their competition entry was seriously impressive.”
Explore the next chapter of the International Woolmark Prize