For Rahul Mishra, launching into one of the world’s biggest department stores is a dream come true. The 2013/14 International Woolmark Prize winner - who impressed an esteemed panel of judges in Milan including Alexa Chung, Tim Blanks, Franca Sozzani and Frida Giannini - was in London to celebrate the launch of his capsule collection in Harvey Nichols’ flagship Knightsbridge store as well as online.
"I am thrilled to be stocked in some of the best retailers in the world thanks to The Woolmark Company," explains Mishra. "It is going to be really great for our brand on the commercial front; getting into these stores is a dream for any designer.
“The international exposure since winning the award has been immense and has provided us global coverage like never before."
Harvey Nichols is stocking a six-piece collection made from lightweight Merino wool and features delicate hand embroidery on beautifully tailored and sculpturally designed pieces including a cape-style jacket and fitted tube-style dress.
Inspired by Maurits Cornelis Escher, the graphically designed embroidery tells a story of the evolution from an eight-petal lotus, exploring the metamorphosis of the shape; which morphs into complex structures, representing the city landscape. The designs reflect the lifecycle of wool; the journey it takes from the organic land and its natural state, through to the concrete cities where it’s redesigned and reinvented.
"Rahul has shown the versatility of Merino as a luxury fibre and has produced a collection that challenges the perceptions of wool,” explains Harvey Nichols Group Buying Fashion Director Anita Barr.
“We’ve got a reputation for launching and supporting brands and we’re really excited about this. We are proud to be championing his collection and show our continued support to the Woolmark Prize, it’s probably the prize to win. It’s a stepping stone for these guys to really showcase their work in department stores like Harvey Nichols and hopefully we can really nurture them and support them and help them evolve on this journey for the next few seasons.”
Winner of the 2013/14 International Woolmark Prize