The winter wool fashion you need to have

Big savings and competitions on offer for shoppers during Wool Week Australia

Fashion News

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Wool Week Australia couldn't have come at a better time, with many Aussies preparing to batten down the hatches in time for winter. Across the country, big name retailers, boutiques, fashion designers and extreme knitters are joining forces to remind consumers of wool’s eco-credentials and championing the fibre as a natural, renewable and biodegradable alternative to synthetics. Many are also offering big savings on their latest winter ranges, urging savvy shoppers to live naturally and choose wool.

Jenny Kee’s Desert Pea Knit from her limited edition collection A New Beginning.Jenny Kee’s Desert Pea Knit from her limited edition collection A New Beginning.

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World-renowned artist and designer Jenny Kee, who last year made a comeback with her iconic knits, is offering shoppers 30% off knitwear during Wool Week from The limited edition collection, titled A New Beginning, is made from 100% Australian Merino wool and features 8 key looks that are reminiscent of her recognisable Australiana knitwear from the 1980s.

Rahul Mishra is just one of the label’s stocked on Mishra is just one of the label’s stocked on

Online retailer is also offering discounts on wool fashion, with 20% off all wool purchases. Sakai features carefully curated one-of-a-kind limited pieces that are modern yet capture the timeless traditional beauty of handcrafted pieces from Indian designers including International Woolmark Prize winner Rahul Mishra and finalist Gaurav Jai Gupta’s label Akaaro.

Brigid McLaughlin

Celebrating 10 years of winter collections creating with wool and 100 years of dedicated wool producing from the McLaughlin family of ‘Merryanbone Merino Stud’ in NSW, fashion label Brigid McLaughlin is offering a $110 discount off the new range of 100% pure Merino wool knitwear in store and online as part of Wool Week. Shop the new wool winter range now.

Melbourne-based label Metalicus is offering wool lovers 30% off selected knitwear styles and babywear brand Little Pawpaw is also offering 30% off Merino wool products until May 15.


Kookai returns as a Campaign for Wool supporter, celebrating wool in their winter collection both online and in store. From Kookai’s iconic Merino wool basics through to structured wool coats, Kookai continues to champion a fibre and industry that is close to their heart.

The Bugaboo Soft Wool Blanket.The Bugaboo Soft Wool Blanket.

Bugaboo is celebrating Wool Week and mothers by giving away a Merino wool gift pack that includes one Woolmark-certified Bugaboo Soft Wool blanket in light grey, one Bugaboo Wool Seat Liner and one Bugaboo Wool Mattress Cover, all made from 100% Australian Merino wool. Head over to the Bugaboo Facebook page to enter now.

The Dandy Tailoring Company

Specialising in bespoke and made-to-measure suits, Australian tailor The Dandy Tailoring Company is offering one lucky winner the chance to take home a tailor-made Merino wool suit. Head over to The Dandy Tailoring Company’s Instagram page to find out how you could win.

Major Campaign for Wool partner Westfield Doncaster is also running a campaign whereby customers can bring in their pre-loved winter coat to receive a $30 voucher to be spent on any wool item within any Wool Week participating retailer in centre. The offer is available until May 15 and the pre-loved coats will then be donated to a local charity organisation, Doncare.

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