The global shopping extravaganza Vogue Fashion Night Out (VFNO) in Paris took place on Tuesday the 16th of September with wool and Merino sheep playing a starring role amongst thousands of fashion fans out for a night of glamour and style.
The event was held in partnership with The Campaign for Wool and The Woolmark Company.
The stores around the iconic Rue De Faubourg St Honoré were packed with shoppers buying essential wool pieces from the new Autumn/Winter collections of the many global retailers who participated in VFNO, including Campaign for Wool fashion supporters such as Gérard Darel, IRO, Maje, Michael Kors, Sandro, Tricot St James and Zadig & Voltaire.
In the heart of the VFNO action a special wool garden, created by Atelier Sensomoto and complete with two sheep pens, provided a calming spot for shoppers to relax in, whilst Orange captured guests for social media in front of a backdrop of a typical Australian pastoral landscape.
Dutch supermodel Saskia de Brauw and editor in chief of Vogue Paris Emmanuelle Alt (pictured at the top of the page), dropped by to see the sheep and commented that The Woolmark Company and Vogue were perfect partners.
"I think [the collaboration tonight] is great, I think it is fun, and Paris needs these kinds of things. I think sometimes we (Paris) are like a too serious city and tonight it shows that people are having fun in the streets and we love it!" Alt said.
"I think that [the Woolmark brand and Vogue Paris are] two labels that should be together, they work very well together, it's like we have both a strong past and great future."
The full team from Vogue Paris were all seen visiting the events during VFNO. Pictured below are Frédérique Verley, beauty editor-in-chief, Vogue Paris; Pierre Groppo, magazine editor, Vogue Paris; Théodora Aspart, beauty editor, Vogue Paris; Brune de Margerie, timepieces and jewellery editor, Vogue Paris; Célia Azoulay, fashion assistant, Vogue Paris; Jennifer Neyt, fashion & market editor, Vogue Paris and editorial manager, Vogue.fr; Suzanne Koller, fashion director, Vogue Paris; Emmanuelle Alt, editor-in-chief, Vogue Paris; Claire Dhelens, fashion editor, Vogue Paris; Saskia de Brauw, Olivier Lalanne, deputy editor-in-chief, Vogue Paris and editor-in-chief, Vogue Hommes, Xavier Romatet, chairman, Publications Condé Nast France, Géraldine Saglio, fashion editor, Vogue Paris and Morgane Bedel.
VFNO is a global Vogue initiative - a one-night shopping extravaganza with runway shows and entertainment. 2014 sees the VFNO in its sixth year globally, and celebrated in 20 countries across the world.
As a preview to VFNO in Paris, Vogue Paris produced an eight-page promotion of wool 'Wool Addiction' in its September VFNO supplement edition featuring six new season wool looks. Vogue Paris Hommes also had a four-page promotion of wool 'Wool Appeal' in its September edition featuring three more wool looks.
"As Vogue, in partnership with The Woolmark Company & The Campaign for Wool, celebrates fashion in the heart of Paris, wool proves that it is synonymous with out-and-out style … and the height of fashion," Vogue said.
"This natural, renewable, time-honoured fibre plays a vital role in the world of fashion and design, shaping today's and tomorrow's trends, and adapting to every look, from casual cool to the ultimate in elegant sophistication. And this season, it’s making its mark as an absolute style must-have."
The Campaign for Wool in France is part of a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.
Each year, The Campaign for Wool holds Wool Weeks in countries across the world during the autumn retail season. Featuring leading designers, retailers, celebrities - and lots of sheep - the Wool Weeks give hundreds of thousands of people the opportunity to get up close and personal with wool.
This year, France held its inaugural Wool Week, of which VFNO was the opening event.
Further activities were scheduled to take place throughout the week in a variety of locations across Paris, including a retail installation at the BHV Marais department store with window displays and a photo exhibition as well as Merino yarn pom pom making workshops from Woolkiss and Bergere de France.
Thereafter the woolly action moved to Berges de Seine, a beautiful contemporary cultural space on the banks of the Seine where a series of wool fashion and lifestyle installations delighted Parisians from Friday 19th - 21st September.
A VIP reception at the British Embassy was also held on the 17th that promoted Merino wool and cloth from UK mills to fabric buyers from around the world who converged on Paris to attend the Première Vision fabric trade show.