Celebrate Wool in the wardrobe

From the growers of wool to the brands championing the natural fibre, Wool Week Australia connects the supply chain

Fashion News

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The Woolmark Company has joined forces with Australian shopping centre Westfield for its winter fashion campaign, celebrating Australian Merino wool, the growers who produce the fibre and the designers who use it. Throughout Wool Week Australia (May 13-21), the Australian-grown miracle fibre is the star in a curated selection of winter accessories, boots, denim and apparel.

Shot at the beautifully restored Anlaby Station, one of Australia’s oldest Merino studs sprawling across 160,000 acres, new season fashion is worn by real wool-growing families. The ‘Family’ theme from Westfield’s fall/winter 2017 campaign continues, featuring international fashion model Stephanie Field with her mother, Angela, of Benangaroo Station, New South Wales and her cousins, Macleay and Hudson, alongside Anlaby Station woolgrowers and co-owners Andrew Morphett and Peter Hayward, as well as Westfield fashion ambassadors Kitty Callaghan with her brother Monty.

Stephanie and Angela Field in wool-rich looks, available from Westfield retailers.

Stephanie, whose parents are fourth generation woolgrowers, said: “I’m proud to be a Westfield ambassador and to share the important story of Australian wool-growing families. This campaign resonates so strongly with me and my family because Westfield and The Woolmark Company are telling the ‘farm to fashion’ wool story, recognising the people who produce one of the most important fibres for fashion worldwide.”

An initiative that arose from the global Campaign for Wool, Wool Week champions the eco-credentials of the fibre, making it the perfect choice for today’s conscious consumer. Natural and biodegradable, wool provides the global apparel industry with the most renewable, recyclable and reusable fibre on the planet.

Winter apparel from more than 30 retailers, all available to buy at Westfield shopping centres, are featured in the campaign including Bianca Spender, Country Road, Jeanswest, Kookai, M.J. Bale, RM Williams, Rodd & Gunn, Saba, Seed, Sportscraft, Cue and Trenery.

Customers can enjoy events in centres across the country for Wool Week Australia, including the opportunity to experience Jacqui Fink’s hugely popular extreme knitting classes at Westfield Bondi Junction and view her work at Westfield Doncaster throughout Wool Week. Westfield ambassador and model Samantha Harris will also be making a special in-centre appearance at Westfield Marion to discuss the latest wool trends. 

Shop the looks and plan your visit today.

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