On Thursday March 27 the most prestigious shopping district of Sydney will host a unique event, World Wide Wool. Castlereagh Street and the surrounding area will be animated by an extraordinary retail initiative inspired by Merino wool and its timeless elegance. Leading fashion and luxury brand stores, together with prestigious department store David Jones, will celebrate a “shopping night” dedicated to wool, with special in-stores events.
The windows of the most important flagship stores and David Jones will display photographs from L’Uomo Vogue archives, with the intent to create an exclusive and extraordinary “street photo exhibition” dedicated to fashion and Merino wool. The images feature some of the greatest personalities and most influencing icons of the world of art, culture and entertainment, pictured by top international photographers to express a contemporary aesthetic.
This unique and impactful presentation of Sydney’s luxury shopping district, taking place from 5pm to 9pm, will offer a suggestive experience to residents and visitors, promoting the city as one of the most progressive and glamorous destinations in the world.
The focus of the shopping night will be on wool which, thanks to its unique natural qualities, has always been a favourite of global fashion. Customers who purchase a wool item during the World Wide Wool event will get the chance to receive a special invite for an exclusive photographic exhibition dedicated to Australia at the Museum of Contemporary Art, created by L’Uomo Vogue in collaboration with The Woolmark Company.
At 4.30pm a press call at David Jones will mark the launch of the shopping night. From here Franca Sozzani will attend customer events through the Castlereagh Street and Martin Place shopping district including Ermenegildo Zegna, Gucci, Salvatore Ferragamo and Giorgio Armani.
At 7pm, on March 27th, World Wide Wool will evolve into an exclusive event at the Museum of Contemporary Art (MCA): the opening of a photographic exhibition entitled “An Artful Thread Between Fashion and Style” encompassing portraits of Australian personalities, from the L’Uomo Vogue March monographic issue, dedicated to Australia.
Under the artistic direction of Franca Sozzani, a collection of amazing photos of Australia’s most influential names in fashion, design, art, music, economy and public life, by the most important photographers, will be exhibited to capture the multi-faceted Australian identity, featuring the likes of Baz Luhrmann, Cate Blanchett, Nick Cave, Abbie Cornish, Chris Hemsworth, Hugh Jackman, Nicole Kidman, Catherine Martin and Marc Newson.
In conjunction with the photo exhibition, MCA will also host a special showcase dedicated to talents and wool: a fashion installation featuring the creations of the most promising emerging Australian designers, selected by Franca Sozzani with the support of Vogue Australia. The Australian designers selected are Strateas & Carlucci, Dion Lee, Josh Goot, Christopher Esber, From Britten and Romance was Born. The event will highlight the dynamism of the Australian fashion and cultural scene and celebrate the recent appointment of Mrs Sozzani as International Ambassador of the Australian Fashion Chamber.
The “Artful Thread” exhibition and designers’ showcase will be officially opened by both Franca Sozzani and The Woolmark Company Managing Director Stuart McCullough during an exclusive event on the evening of March 27th.
The photographic exhibition will stay open on March 28th for an exclusive VIP customer event.
During her visit to Australia, Franca Sozzani will highlight once again the commitment towards education and talents, an engagement also shared by the Australian wool industry that has been supporting creativity for the past 50 years.
On the morning of March 27th, the Editor-in-Chief of Vogue Italia will visit the University of Technology, Sydney, where she will host a lecture about innovation, style and textile materials and meet the most promising students.
“I am so proud of this big project, which celebrates such a vital country, its personalities and its youngest talents," Vogue Italia Editor-in-Chief Franca Sozzani
As recognition of her passion for fostering education and concretely promoting talents worldwide, Franca Sozzani will also be nominated International Ambassador by Vogue Australia’s Editor-in-Chief, Edwina McCann, for the recently established Australian Fashion Chamber (AFC) to nurture the national fashion scene and its future generation of designers.
In virtue of her new role within the AFC, Mrs Sozzani will also announce the promotion of a “bridge” between Australia and Italy: one of the emerging designers promoted by the AFC will be chosen by L’Uomo Vogue and Vogue Australia to represent the Australian creativity at the “Latest Fashion Buzz” event, taking place on June 2014 in Florence at Pitti Immagine, the most important fashion trade show in Europe for menswear. This event will provide a concrete opportunity to meet international media and buyers, a way to nurture the dialogue between Australia and Italy promoting style and talent.
“I am so proud of this big project, which celebrates such a vital country, its personalities and its youngest talents - whose creativity will be recognised and rewarded - and its world-renowned wool. The most talented will travel to Italy and be hosted along with their works in one of our greatest events, thus sealing the collaboration between Italy and Australia and confirming the active support we give to young designers from all over the world,” says Franca Sozzani, Editor-in-Chief of Vogue Italia and L’Uomo Vogue.
Photographer Yelena Yemchuk heads to the great outdoors