To celebrate the launch of its spring/summer 2013/14 collection, Australian clothier and tailor M.J. Bale has teamed up with several leading Australian sportsmen to produce a series of promotional images with the sports stars wearing suits made from Cool Wool fabrics.
"We understood the need to work hand-in-hand with Australia's woolgrowers who produce the world's most luxurious fibre."
Matt Jensen, M.J. Bale
Former captain of the Wallabies rugby union team, George Gregan; current Wallaby Adam Ashely-Cooper; Socceroo Mark Milligan; and Adam Goodes and Tom Harley, stars of the local Australian Football League, were among those putting their individual style stamp on the collection of jackets, trousers and ties.
This is not the first time that M.J. Bale has woven fashion with sport. The company was recently announced as the official clothier for the Australian Socceroos at the upcoming World Cup in Brazil. The company is also the official clothier to the Australian Cricket Team, and outfits in wool the Australian Polo team, Australian Turf Club and Super 15 rugby union teams the NSW Waratahs, Melbourne Rebels and Western Force.
By maximising the natural properties inherent in Merino wool such as breathability, softness, drape and temperature regulation, Cool Wool was an obvious choice for M.J. Bale owner and founder Matt Jensen when developing the collection.
More than 90 per cent of M.J. Bale collection will be woven from Cool Wool fabrics, made from Merino wool produced in Australia and then fashioned into lightweight fabrics by members of the Cool Wool Weavers Guild.
As a key textile in men's suiting, Merino wool is used by designers and tailors around the world and Jensen has been an avid supporter of the Australian wool industry since first establishing his brand.
"From the first moment we launched M.J. Bale we understood the need to work hand-in-hand with Australia's woolgrowers who produce the world's most luxurious fibre," Jensen explains. "In fact, the origins of our name - M.J. Bale - are taken from the initials of my name and a bale of wool. That's how important Australian Merino wool is to our business.
"Above all, the purchase of Australian Merino woven cloth by brands like us and our customers keeps passionate regional Australian families on the land and provides the next generations of Australia with a link to arguably our most iconic cultural heritage."
The high-profile sportsmen-cum-models are the latest well-known figures to get into Cool Wool, after a number of the world's leading fashion designers showcased the fabric as part of the recent menswear collections seen on the runway in London.
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