Dion Lee is already a serious name in his native Australia. His debut solo collection at Australian Fashion Week in 2009, with its architectural construction and futuristic lines, captured the imagination of the industry.
"Showing here for the first time is really about establishing what the brand is about and communicating that to a new audience."
It didn't matter all that much that the presentation took place in a dingy, underground carpark - in fact, it was the perfect foil to the sleek, slick looks powering down the runway (although the following year, Lee went for an upgrade, showing at the famous Sydney Opera House).
His parking lot introduction to the fashion scene not only made him the talk of the town, it established an immutable fact about the young designer: he's all about contrasts. With Lee, traditional tailoring is subverted by experimental panelling; tough, structured lines sit next to floaty femininity; sharpness meets softness, often in the same outfit.
Luckily, the rest of the world is quickly waking up to the work of Dion Lee. He was the Australian regional finalist for the International Woolmark Prize (IWP) in 2012 and has shown at London Fashion Week for the last two seasons years - but spring 2014 saw Lee take his show on the road to New York for the very first time.
And, really, the Australian's edgy aesthetic is just the thing for the no-nonsense New York sophisticate and his creations have already been seen on Hollywood clotheshorses Kate Bosworth and Charlize Theron.