Holly Fulton SS15

Runway Report: London Fashion Week


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Following in the footsteps of contemporaries Mark Fast, Richard Nicoll and Jonathan Saunders, London-based fashion designer Holly Fulton has collaborated with The Woolmark Company to introduce Merino wool into her Spring/Summer 2015 collection, sending lightweight knitwear and woven Cool Wool items down the runway at London Fashion Week.


Scottish-born London-based fashion designer Holly Fulton has fast become a reckoning force on the London Fashion Week schedule. Since launching her eponymous label in 2009, Fulton has developed her own unique visual language, drawing upon a dizzying array of sources. Her latest collaboration is with The Woolmark Company, incorporating Cool Wool garments into her SS15 offering.

By introducing lightweight 100 per cent Merino wool garments into her Spring/Summer collection, Fulton is helping to promote Merino wool as a year-round premium fibre, as well as exploring the unique benefits of Cool Wool.  Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of just 190g/m2.

“Cool Wool adds a very sophisticated touch to pieces that are quite easy, making it a rich collection in terms of surfaces and how the woman feels inside its,” Fulton explains.

Last season we saw SS14 welcome the use of Cool Wool from some of the world’s most influential fashion designers including Paul Smith, Jonathan Saunders and Christopher Raeburn. Now, Holly Fulton has joined this Cool Wool community for spring/summer 2015.

Fulton’s first foray into wool for spring/summer sees the fashion designer explore delicate laser cut, inspirational bonding and 3D techniques. Her signature style of ‘hand-made attention to detail’ fits seamlessly with Cool Wool’s natural performance properties.

Using different weights of Cool Wool fabrics and knitwear, Fulton takes traditional British folk art and traditions as inspiration and presents this in a contemporary way. She has included a super lightweight chiffon Cool Wool fabric from Nikke, Japan, which adds femininity, softness, luxury and superb drape to the collection.

There is also a feeling of bold confidence, with elegant, modern lines and a colourful energy from her Cool Wool creations, capturing wool’s exceptional ability to hold bold and pastel colours.

“I have used different surfaces, coatings and graphic three-dimensional effects though bonding, folding, knocked-out shapes and hand-made sequins providing wool show-through and pops of colour. The lightweight wool provided a sheer quality and luxurious touch in long gowns and knitwear with sequin necklines,” explains Fulton.

“I am delighted to be working with Woolmark; it has been a real eye-opener to be able to access the wealth of the fibre and material and the quality and colours available. It has been an enlightening time for me as a designer.”

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