The Woolmark Company, in collaboration with T Magazine China, has created a striking new campaign, entitled Her Era, Her Power, to celebrate the naturally inspiring benefits of Merino wool, with some of China’s most inspiring women – gymnast Liu Xuan, supermodel Pei Bei and actress Chen Ran – showcasing standout looks from the fall/winter 2016 collections of local brands and designers.
Unveiled as part of an exhibition at the Opposite House in Beijing, the photographic series demonstrates the versatility of Australian-grown Merino wool and its natural properties – its technical brilliance, multi-faceted application, and luxuriousness – as worn by leading women in their respective fields. Like the fibre, these talented women are each dynamic, versatile in their careers and inherently stylish.
ALL PHOTOS: T Magazine China
Leading model Hao Yun Xiang shows off Merino wool at its source
From the major hubs of Beijing and Shanghai to more remote corners, we present the best multi-brand fashion boutiques in China