To celebrate the launch of Bugaboo's stylish collection of woollen stroller accessories, the Dutch design company wanted to treat its customers to something special.
So at Bugaboo's store in Amsterdam on 31 October, mums and dads had the opportunity to have their little passengers' wool seat liners and blankets personalised with their own initials.
While the professional embroiderer got to work stitching her letters, the parents mingled, swapping their parenting experiences and tips, and enjoying the complimentary drinks and sheep shaped cupcakes.
Nothing could be more natural than surrounding your children in wool. Luxuriously soft and comfortable, it's also resilient and easy to care for, and helps keep little ones warm when their environment is cold and comfortably cool when it's hot.
The long-awaited Bugaboo Wool Blanket is made of 100 per cent extra-fine Merino wool and is available in three colours: grey melange, rose and ivory. The blanket has an easy-care finish that makes it machine washable and suitable for tumble dry.
The easy-to-wash Bugaboo Wool Seat Liner has 100 per cent pure wool on one side and a grey melange knitted cotton jersey on the other.
Using materials certified by The Woolmark Company, mums and dads can be assured that the products meets strict wool content and performance criteria based on the careful demands of all new parents.
The Bugaboo Wool Seat Liner and Blanket are available in stores across the world. Check out the range on the Bugaboo website.
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