Baby Talk

Only the best for mother and child

Baby Talk

Lillelam loves Merino wool

Norwegian brand Lillelam has built a successful business crafting youth clothing from Merino wool

Merino wool for mothers

Dressing for pregnancy commands comfort and relaxation

Bedtime stories: children’s pyjamas

Science points to the health benefits of Merino wool, making it perfect for bedtime

Wrapped: merino wool nappies

Environmental and economic concerns are driving a resurgence of traditional nappies

A guide to dressing toddlers

When it comes to dressing toddlers, comfort and practicality are key

Dressing for girls: a guide

When it comes to dressing girls, comfort, practicality and a little bit of fun are key

Dressing for boys: a guide

When it comes to dressing boys, comfort and practicality are key

Dressing your newborn

An instructional guide to dressing a newborn baby

The basics of baby clothes

Quality, comfort and style are key in choosing clothes for your baby

Dressing your baby

We provide a detailed guide to choosing baby clothes

All for one: dressing your baby

When it comes to choosing a onesie, Merino wool is best for your baby

The big benefits of Smalls' Merino wool

Childrenswear brand Smalls celebrates the benefits of Merino wool in its seasonal collections

Ethical clothing for your baby

Babywear brand Little Pawpaw delivers the best for your loved ones

Want the best soft wool blanket for your loved one?

Bugaboo returns with a soft wool blanket

Cute comfort: Merino wool for children and babies

Comfort and resilience are key for clothing and protecting children and babies, qualities inherent in Merino wool

Found: the ultimate baby shower present

Felt food toys and fun hangings are bringing creativity back into childhood (and gift-giving)

Swaddle your baby in style

The arrival of her third child prompted Monique Harper to found a luxurious wool baby blanket line

The change-up

How one mother’s passion project led to a new life and a line of luxury knitwear

Mixing business with babies

At home with working mum Georgina Austin of Cable Melbourne


Dream Riders

Il Gufo AW 14/15

Luxury Italian childrenswear brand launches second Merino wool collection

Meet the Woolgrowers

From Australian farms to aden + anais

The sensible choice for kids

Natural, safe, comfortable

Better for Baby: Merino Wool Muslin Blankets and Swaddles

aden + anais takes luxury to the next level

Celebrity strollers come to Australia

Beckham favourite Bugaboo visits the source of wool accessories

Bugaboo's new all-wool stroller accessories

The easy-care must-haves making outings just that bit more stylish

Is this the baby blanket you need in your life?

New accessory range

Children dressed as Children

The essence of one of Italy’s leading brands for children

Anne Geddes Heartfelt Calendar

Wool for every month

Why Merino wool is the natural clothing choice

Discover the fibre that's best for babies, young children and expectant mothers

Introducing Woolmark Nurture

New brand for Mothers & Babies