The sensible choice for kids

Natural, safe, comfortable

Baby Talk

- Share -

Young lives are precious, and Merino wool helps to protect and care for your loved ones in a natural, safe and comfortable environment.


Nothing could be more natural than clothing your children in Merino wool. Luxuriously soft and smooth, it is resilient and easy to care for, and helps keep little ones warm when their environment is cold and comfortably cool when it’s hot. And to ensure a good night’s sleep for both mothers and babies, studies have revealed a correlation between woollen bedding and quality sleep patterns.

Merino wool is naturally breathable, making it an efficient temperature regulator. It is also soft and smooth on the skin, keeping children well-protected and comfortable all year round. It works by absorbing moisture vapour next to the skin to help children feel dry and less clammy. When the vapour evaporates, it maintains a constant, comfortable temperature.

Parents will also appreciate that Merino wool is naturally fire-resistant, so you can rest assured your child remains in a safe and comfortable environment. Every Merino wool fibre has a protective outer layer that resists dirt and helps prevent stains being absorbed,  and thanks to technical advancements many Merino wool products can be machine washed and tumble dried - just be sure to remember to check your garment’s care label before washing.

As part of The Woolmark Company’s commitment and dedication to ensuring your baby gets the best in life, the Woolmark Nurture brand has been created - a sub-brand of the internationally recognised Woolmark brand. Parents will instantly recognise the iconic Woolmark logo, which has been applied to more than 5 billion products worldwide since its creation in 1964. It is a symbol of quality assurance, proving fibre content and fitness for purpose.

The Woolmark Nurture quality certification offers parents additional reassurance through strict testing, which follows global industry standards. The diameter of the Merino wool fibre in certified products has an upper limit for each product category to ensure the products are comfortable for babies. For example, the upper limit for next-to-skin apparel is 18.5 microns - put this into perspective by knowing that human hair averages a micron of 45 to 80!


If babies sleep well, then it’s more than likely the benefits of a good night’s sleep will be passed onto the parents too.

A three-year study on Merino wool and its benefits builds on decades of research and points to the positive role of wool bedding and sleepwear in ensuring better sleep outcomes.

The study, conducted by the University of Sydney, Australia, and funded by The Woolmark Company, explored the impact of wool bedding and sleepwear on sleep quality and quantity in adults. The three-year study measured total sleep time and sleep efficiency - the portion of time spent asleep compared to the total time in bed - across 17 participants, and found that wool bedding and wool sleepwear are beneficial to a good night’s sleep.

The key findings have been that:

•    For the first time, Merino wool sleepwear has been evaluated in terms of sleep quality and quantity, and shown to lead to improvements in total sleep time and sleep efficiency.

•    Sleeping both under wool bedding and in wool sleepwear lead to increased sleep efficiency.

These benefits are likely to reflect wool’s inherent ability to actively manage temperature and humidity, keeping the sleeper in the ‘sleep comfort zone’ for longer.


Science is also showing that - as well as being a natural, renewable and biodegradable fibre - Merino wool assists those suffering from chronic skin conditions, and challenges misconceptions that wool is ‘prickly’ and ‘itchy’.

A dedicated research team at the Queensland Institute of Dermatology (QID) in Australia has been exploring the role that superfine Merino knitwear has in the treatment of chronic dermatitis conditions.

A Pilot study undertaken in 2012 by the QID team has shown that wearing suitably specified fine Merino wool products will not irritate the skin’s surface, but in fact benefit those suffering from skin conditions, such as atopic dermatitis.

Merino wool has moisture and temperature management properties, and naturally assists regulation of body temperature. The inherent breathability and active moisture management properties of the fibre also help prevent the skin from becoming clammy, which can provide a more comfortable environment.

You may also like