Why Merino wool is the natural clothing choice

Discover the fibre that's best for babies, young children and expectant mothers

Baby Talk

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A natural, renewable and biodegradable fibre that’s gentle on sensitive skin – it must be Merino wool, the natural clothing choice for babies and young children as well as expectant mothers.


Inherent benefits 

Merino wool has evolved across millions of years to provide natural protection. Created by nature to protect against harsh environments and extremes of weather, Australian Merino wool is the natural choice for clothing babies and young children.

Luxuriously soft and smooth, Merino wool is resilient and easy to care for, and helps keep little ones warm when their environment is cold and comfortably cool when it’s hot.

Merino wool is naturally fire resistant, won’t melt and stick to the skin and so makes it a safer choice for both clothing and bedding. And being a natural fibre evolved to protect against the elements, Merino wool provides a high level of natural protection from the sun’s harsh rays, so your whole family will be safer wearing wool on sunny days.


The Hard facts

There is pre-existing research which shows that wool, as a fibre, has a great story to tell. A three-year study on Merino wool and its benefits builds on decades of research and points to the positive role of wool bedding and sleepwear in ensuring better sleep outcomes.

The study, conducted by the University of Sydney, Australia, and funded by The Woolmark Company, explored the impact of wool bedding and sleepwear on sleep quality and quantity in adults. The three-year study measured total sleep time and sleep efficiency - the portion of time spent asleep compared to the total time in bed - across 17 participants, and found that wool bedding and wool sleepwear are beneficial to a good night’s sleep.

Consistent with earlier science findings, the early results from a study undertaken by the University of Sydney, Australia, are showing that wool sleeping apparel and bedding increases total sleep time, promotes sleep onset and improves sleep efficiency.

Science is also showing that Merino wool assists those suffering from chronic skin conditions, and challenges misconceptions that wool is ‘prickly’ and ‘itchy’.

A dedicated research team at the Queensland Institute of Dermatology (QID) in Australia has been exploring the role that superfine Merino knitwear has in the treatment of chronic dermatitis conditions.

A Pilot study undertaken in 2012 by the QID team has shown that wearing suitably specified fine Merino wool products will not irritate the skin’s surface, but in fact benefit those suffering from skin conditions, such as atopic dermatitis.

Merino wool has moisture and temperature management properties, and naturally assists regulation of body temperature. The inherent breathability and active moisture management properties of the fibre also help prevent the skin from becoming clammy, which can provide a more comfortable environment.

With common misconceptions that wool is an irritant and exacerbates itchy and dry skin, this study may help change the public perception of wool, describing it as a low allergy risk. 

Patients who participated in the pilot study reported to have significant improvements in the look and feel of their skin. One patient even said she had not “looked or felt this good in 25 years”.

Read more here: http://www.woolmark.com/working-with-wool/health-benefits


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