As the world experiences an increasing trend towards casualisation, with fitness and fashion constantly woven together, the gym-to-street sector of the apparel market is becoming ever-more popular.
Enter Jaggad, an Australian owned and made sportswear and lifestyle apparel brand designing sports luxe clothing which is fashion-forward in both design and style.
According to CEO Steve Greene, Jaggad is for anyone who is living an active and balanced lifestyle.
“Whether you’re doing yoga, preparing for a marathon or completing your daily ride, Jaggad is for real people, not necessarily elite athletes with only one sole focus,” says Greene.
Using fine Australian Merino wool, Jaggad is providing men and women high-performance, functional apparel which has earned MerinoPerformTM certification. MerinoPerformTM is The Woolmark Company’s quality assurance program for sports and outdoor performance apparel – meaning that Jaggad’s AW15 collection is the real deal. The 10-piece collection includes a mix of 100% Merino wool and wool blend pieces. The cuts of muscle tanks, racer, T-shirts, long sleeve t-shirts and loose fit singlets are on trend, but most importantly, the garments are designed to keep the wearer insulated and warm in the depth of winter.
“Jaggad wants to be known as Australia's leading sports lifestyle brand and Merino wool is a big part of our story. We are Australian owned, many garments are Australian made and we use Australian Merino wool,” Greene says.
“Importantly for us, we are very focused on quality. Our garments use the best performing textiles and construction techniques. They are cut from the best fabrics, created by passionate designers, for people who appreciate beauty, simplicity and design in sport and in life.”
While Jaggad is aimed at anyone and everyone who wants to wear sports apparel, its prototype garments are tested to the limit by somebody far from ordinary: one of Australia’s most successful sportsmen, AFL legend and dual Brownlow medal winner Chris Judd.
Judd started his career wearing a football jersey made from wool, and he wants to end his career with wool, testing it as part of the team as a Jaggad ambassador.
A short film, featuring Judd alongside model Alexandra Knight and cyclist Malachi Moxon, has been released to celebrate the launch of Jaggad’s AW Merino wool collection.
“Since Jaggad starting using Merino in their products I’ve been wearing it a lot,” says Judd.
“Wool’s a natural insulator; it allows the garment to breathe. It keeps you cooler and drier when doing intense exercise.”
Merino wool’s natural benefits are certainly put to the test, with Judd, Knight and Moxon loving the odour control, insulation and moisture wicking properties.
“I travel a lot. I can’t afford for something to stay sweaty or smelly; and I don’t find that because of the amazing quality of Merino wool,” explains Knight.
“Those garments that are made out of Merino wool are sought after. It’s natural, biodegradable and renewable and you can really feel the difference.”