Vie Active's Merino wool collection

Meet one half of Vie Active


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Bondi-based activewear brand Vie Active's creative director and co-founder, Noa Ries, is obsessed with two things: Fitness and fashion. And, luckily for fellow like-minded people, these two lifestyles now go hand-in-hand. 


Leaping forward 

Vie Active is a premium fitness fashion label which produces high-performance activewear for the fitness fashion obsessed. Designed with the health and fitness expert in mind, Vie Active is perfect for those who spend their days in sports gear and don’t want to compromise on style or function.

Born in Bondi. Merino, connect with nature. Unleash the athlete within.

Made from Australian Merino wool, Noa knew the clothes she designed had to be a healthy mix of both function and style. Merino wool was a natural fit, with its ability to be dyed any colour of the rainbow and its unique moisture management properties which allows for maximum performance every time.

“I could talk about Merino all day long,” says Noa. “It’s seriously the best fabric. It’s not only incredibly super soft, it’s also quick dry, it’s breathable, it keeps you warm when it’s cold and cool when it’s hot. It’s a fabric that’s evolved on sheep over thousands of years and sheep spend their lives in the most extreme temperatures so Merino is designed to withstand extreme temperatures.

“It’s really the perfect fabric for intense sport.”

A major part of Vie Active’s ethos is to inspire and empower people to live an active, healthy lifestyle and do it in style. With in-tune business acumen and quality knowledge of Merino wool’s infinite potential, Noa’s obsession with the fusion of function and fashion comes in a vast array of colours and vibrant prints including their signature leopard print.

“Being able to add some style to your workout now means you don’t have to compromise between being fashionable or being fit: You can be both.”


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