6 ways to developing a ‘wool addiction’

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Vogue Paris in partnership with the Campaign for Wool and The Woolmark Company features wool in its September 2014 edition.

WOOL ADDICTION

As a preview to Vogue Fashion Night Out (VFNO) held in Paris on 16 September, Vogue Paris produced an eight-page promotion of wool in its September VFNO supplement edition.

"As Vogue, in partnership with The Woolmark Company & The Campaign for Wool, celebrates fashion in the heart of Paris, wool proves that it is synonymous with out-and-out style … and the height of fashion," Vogue says in the feature.

"This natural, renewable, time-honoured fibre plays a vital role in the world of fashion and design, shaping today's and tomorrow's trends, and adapting to every look, from casual cool to the ultimate in elegant sophistication. And this season, it’s making its mark as an absolute style must-have."

Wool Addiction

Six looks are featured in the promotion titled 'Wool Addiction':

  • Tricolour wool knit sweater, by IRO
  • Cable-knit wool sweater and wool knit flare pants, by Maje
  • Oversized knitted wool sweater, by Zadig & Voltaire
  • Caban coat in wool, by Michael by Michael Kors
  • Two-tone knit sweater and wool pants, by Sandro
  • Wool suit, by Gérard Darel

The complementary video features the beautiful model showing off the six looks, with the sultry sound of Parisian band We Are Knights as accompaniment.

A similar promotion for menswear features in the September edition of Vogue Paris Hommes, again in partnership with The Woolmark Company and The Campaign for Wool.

VFNO is a global Vogue initiative - a one-night shopping extravaganza with runway shows and entertainment. 2014 sees the VFNO in its sixth year globally, and celebrated in 20 countries across the world.

VFNO in Paris was held on 16 September in partnership with The Campaign for Wool and The Woolmark Company.

CAMPAIGN FOR WOOL

The Campaign for Wool in France is part of a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, to raise awareness amongst consumers about the unique, natural and sustainable benefits offered by wool.

Each year, The Campaign for Wool holds Wool Weeks in countries across the world during the autumn retail season. Featuring leading designers, retailers, celebrities - and lots of sheep - the Wool Weeks give hundreds of thousands of people the opportunity to get up close and personal with wool.

Wool Week in France is being held in Paris from 16-21 September starting with the partnership with VFNO. In the Quartier Saint Honoré - Place Maurice Barrès, a landscaped garden made from wool, created by Atelier Sensomoto, will house a pop-up sheep pen complete with resident Merino sheep and lambs.

A proud Merino ram - named Lorenzo - from the Bergerie de Rambouillet features in much of the Wool Week's promotional material. He joins a model on the rooftop of the Musée d'Art Moderne in the heart of Paris, with the iconic Eiffel Tower in the background.

The model wears a beautiful Merino wool chiffon evening gown, made from Nikke fabric, and designed by Martin Grant specifically for the Campaign Wool's Wool Week in France.

The Campaign for Wool in France

"In Australia at the age of 17 I won a Woolmark prize. I had already used wool, in particular wool flannel and men's suiting that I used for my woman's collection," said the Paris-based, Melbourne-raised Martin Grant.

"Since then wool has become the principal staple fabric in my collections. I tend towards natural fibres, wool in particular for its comfort and breathability. I specialise in coats, therefore 100% wool or wool blends; wool/angora, wool/alpaca are perfect for my needs. The beauty of wool is that it comes in so many forms. I can use it for structured coats, draped coats, suiting, dresses and evening wear.

"Recently I have been using a wool chiffon for long evening gowns and cocktail dresses. I am thrilled to participate in this year's Campaign for Wool in Paris."

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