I Wool If You Wool

Designers do the talking via exclusive slogan tees


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Need a new reason to add to your slogan tee collection? Être Cécile, Bassike and Camilla and Marc have released three limited edition Merino wool t-shirts in collaboration with The Woolmark Company. We wool if you wool!

The 'I Wool If You Wool' t-shirt hangs on the rail at Bassike in support of Australian Wool Week and Campaign for Wool


For a brand like Bassike that owes its cult following to simple, straightforward designs in luxurious fabrics, the beauty mostly lies in the details. For many, the Sydney-based label has become synonymous with its signature spot t-shirts, so it makes sense that when it came to collaborating with The Woolmark Company for Campaign For Wool’s Wool Week, the tee would be the way for designers Mary Lou Ryan and Deborah Sams to show their support.

The brief: design a limited edition t-shirt bearing the slogan ‘I wool if you wool’. Cue their iconic dot, twisted seams, and contrast chainstitch detailing with a witty twist. “We chose to work with a Merino wool and silk blend jersey,” says Ryan, who already incorporates the fibre into collections via knitwear and suiting. The new fabric suited the brand’s slouchy nonchalance perfectly. “Its super soft handle and heavy drape complements the oversized fit of the t-shirt."

On the other side of the world, Australian expat Yasmin Sewell took up the challenge in London, where she and her partners Jemma Dyas and Kyle Robinson put their heads together to come up with a colourful treatment of the slogan that fits in well with their irreverent approach to design. “Tongue-in-cheek slogans are really a massive part of Être Cécile’s raison d’être and The Woolmark Company is one we really felt privileged to collaborate with,” says Sewell.

Bassike and Être Cécile’s ‘I Wool If You Wool’ t-shirts  in Collaboration with The Woolmark Company

Bassike and Être Cécile’s ‘I Wool If You Wool’ t-shirts  in Collaboration with The Woolmark Company

Camilla and Marc has also joined in the Australian Wool Week celebrations, creating a more subtle interpretation of the slogan for women in a soft marle grey that perfectly highlights wool as a natural, breathable and incredibly versatile fibre. The straight-cut, short-sleeved style is incredibly versatile, too; it looks just as good teamed with a ball skirt as it does worn with jeans.

Ultimately, the t-shirts are just another way to wear your heart on your sleeve and support woolgrowers by discovering the natural properties of Merino wool. “Being given the opportunity to put our own spin on ‘I wool if you wool’, to explore new ideas and fabrications just made complete sense to us,” says Sewell. Us too.

T-shirts, approximately $99, from Bassike stores, Camilla and Marc stores and online, and etrececile.com

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