Information for the ethical consumer


Eat Your Wool

Houdini recycles wool garments for composting

So Stella’s sustainable future

Meet the lifestyle label bucking the fast fashion trend

Ethics meet aesthetics

In conversation with Livia Firth, the founder of sustainable brand consultancy Eco-Age

Australia celebrates Campaign for Wool

See how major retailers and fashion labels unite in the name of wool

Luxury fashion comes naturally for ICICLE

How one man’s vision is shaping conscious consumption in China

Healing hands and the wonders of wool

How knitting literally helped save a life

The many faces of wool

Enjoy the best of Wool Week in the Netherlands

Sheep on The Row

Enjoy the best of Wool Week UK

What happens when dancers and skateboarders meet

Watch the best of Wool Week Paris

Missed Wool Week Italy? See the highlights here

The latest in wool fashion brought to you by the streets of Milan

Luxury hand knits with a sustainable backstory

Made in collaboration with a community of women in India, this designer’s handmade knitwear is anything but homespun

Find Wool Week events near you

Campaign for Wool unveils global celebrations

Knit a square and save a life

Discover how these women and their army of knitters are warming hearts with wool blankets

I Wool If You Wool

Designers do the talking via exclusive slogan tees

Parlour X fetes Jenny Kee

…and Romance Was Born takes over the windows for Wool Week

Mastering merino at NERAM

Art meets fashion at this must-visit museum

See how Amsterdam celebrates Campaign for Wool

Wool Week Netherlands 2014

Japan channels Great Britain for Wool week

It's Tokyo's turn to take part in Campaign for Wool

Live sheep meet fashion and art at Wool Week Germany

Campaign for Wool hits Berlin

Campaign for Wool heads to Belgium's fashion capital

Christian Wijnants, Walter Van Beirendonck, Ann Demeulemeester join the celebrations in Antwerp

Men’s suiting on show at Korea Wool Week

Celebrating a cause close to the Prince of Wales’ heart

Follow model Hao Yun Xiang to rural Australia

Leading model Hao Yun Xiang shows off Merino wool at its source

Australian wool features in Vogue China

Leading model Emma Pei shows off Merino wool at its source

Brit designers get behind UK Wool Week

Pringle, Richard Nicholl and Christopher Raeburn support Campaign for Wool.

A pop-up sheep pen in Paris?

It must be France Wool Week

Winner's Journey

Rahul Mishra launches collection in world’s best stores

Vogue Paris Hommes: the way to wear wool

See the magazine spread with Parisian appeal 

Australian model Holly Rose Emery wears wool

See the campaign showcasing the best of the British high street

6 ways to developing a ‘wool addiction’

Step on set of a Vogue fashion shoot

Campaign for Wool: “frankly amazing”

HRH the Prince of Wales celebrates on the lawns of Clarence House

Wool Week selfies, sculpture and street art

Campaign for Wool mascot Fred heads to Melbourne 

Duke and Duchess of Cambridge fete Australian Merino wool

Wool4Skool competition winner meets the royal couple

A lesson in style on the runway in Milan

Italy plays host to the country’s inaugural Wool Week

Must-see exhibition: Wool Modern

London’s avant-garde showcase goes on world-tour

Sheep take over London’s Royal Academy of Arts

Town goes country for the UK’s Wool Week celebrations

Wool’s worldwide whistle-stop tour

International Wool Week 2013 takes fleece to the streets

Why fashion (and real) royalty is getting behind wool

Join Dame Vivienne Westwood, Sir Paul Smith and HRH the Prince of Wales

Philosophy of design

Environment, employment and empowerment for Rahul Mishra