Live sheep, fashion and art were the highlights of Wool Week Germany, with shoppers at the Bikini Berlin Concept Mall treated to the infinite potential of wool.
After stops in Paris, London and Tokyo, Wool Week landed in Berlin with a series of workshops, exhibitions and events. A highlight of the opening event was a flock of 15 Merino sheep taking up residence on a temporary pasture on the terrace of Bikini Berlin. Highlighting the farm to fashion journey, shoppers were able to get a first-hand view of what wool looks like before it ends up in their favourite item of clothing.
Various retailers and brands including Andreas Murkudis with a focus on Margaret Howell, ODEEH, LNFA Store, Gant, Ganni, URBANARA, Knit Knit and The Store all participated in Wool Week, hosting various activities and offering customers discounts on wool items. Knit Knit also organised free knitting workshops for both beginner and advanced knitters, with 150 participants creating their own wool scarves, hats and headbands.
Earlier in the year The Woolmark Company partnered with Swiss snow sports brand and Woolmark licensee Mover, along with the ECAL/University of Art and Design Lausanne to encourage students to think outside the box and use Merino wool in unconventional ways.
By experimenting and playing around with the different states of wool, the students designed some unexpected and interesting installations, which were exhibited in Bikini Berlin during Wool Week. Titled 'In Wool We Trust' the exhibition conveyed the message that wool is fibre to trust for fashion, textiles, art and design.
The global Campaign for Wool, under patronage from HRH the Prince of Wales, is now in its fifth year, with Wool Weeks being celebrated across the world. Featuring leading designers, retailers, celebrities, royalty - and lots of sheep - Wool Week gives hundreds of thousands of people the opportunity to get up close and personal with this premium fibre, encouraging all to Live naturally, Choose Wool.
International Wool Week 2013 takes fleece to the streets