The Campaign for Wool, of which HRH the Prince of Wales is patron, celebrated Wool Week with the largest Korean retailer and 24 fashion brands, including Lotte Department store, Brooks Brothers, Galaxy, Daks, customellow, T.I for Men, Pal Zileri and Cambridge Members. 2014 marked the third year Korea had held Wool Week activities.
A fashion show held in Lotte Department’s main store on October 10 launched the start of the Wool Week celebrations. The latest looks in men’s wool suits by participating brands from the current season were seen. Leading Korean stylist Woosik Shin was also on hand to pass on some valuable styling tips.
In Lotte Department’s seven major stores across the country a special consumer event was held, giving shoppers the opportunity to win a Lansmwere wool suit, Woolmark-certified washing machine or a wool apparel care set. More than 24 men’s suit brands also offered Lotte customers some of their wool suits at special price to celebrate Wool Week.
In addition to the fashion show and promotion with Lotte Department store, retail campaign activities were also collaborated with Franco Ferraro, Barbour, John Smedley and Wolsey. Franco Ferraro will offer 600 woollen clutch bags to customers, Wolsey will offer 1000 woollen accessories, Barbour will offer 34 woollen ear mufflers and John Smedley will offer woollen mufflers to customers who make a purchase during Wool Week.
The Campaign for Wool aims to attract consumers’ interests in wool and in doing so promotes the global wool industry. The campaign officially began in 2010 with a launch event that saw London’s iconic tailoring street Savile Row transformed into a pasture with grazing sheep. A key element of the Campaign for Wool is Wool Week, which promotes the campaign’s credo Live Naturally, Choose Wool. Involving all the players in the wool industry, ranging from local farms to iconic brands and designers, the campaign has made positive changes in people’s recognition of wool. The Woolmark Company is one of the major funding partners which has helped the campaign enjoy great success as it continues to be rolled out across lucrative markets throughout the world.
Pringle, Richard Nicholl and Christopher Raeburn support Campaign for Wool.