Wool’s worldwide whistle-stop tour

International Wool Week 2013 takes fleece to the streets

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In its fourth year, Wool Week is bigger than ever, with events, exhibitions and endeavours taking place right around the world.

 

WOOL AROUND THE WORLD

Each year, Wool Week comes to countries right across the planet. Featuring leading designers, retailers, celebrities, royalty - and lots of sheep - Wool Week gives hundreds of thousands of people the opportunity to get up close and personal with wool.

As part of the global Campaign for Wool initiated by founder and patron His Royal Highness The Prince of Wales in 2010, Wool Week aims to highlight the fibre's environmental credentials and encourage the world to get into wool.

Kicking off in the heart of Milan with a 40 metre pop-up sheep paddock outside the famous La Rinascente department store, Wool Week was launched in the home of fashion with a runway extravaganza held at the nearby Galleria del Corso.

The United Kingdom and Germany rang the bell on Wool School, a creative design project that brings promising fashion school students together with leading retailers such as Topman, Barbour and Marks & Spencer. The famous stores selected an up-and-coming talent to design a jumper to hit their shelves during Wool Week.

Germans also had the opportunity to tour the country to learn the story behind Merino wool, taking them to key retailers in Hamburg, Bodelshausen and Berlin.

Art and design was the main focus of Wool Week in the Netherlands, with 35 leading Dutch fashion and product designers each creating an exclusive piece for a special exhibition and ten photographers depicting the world of wool in a photographic exhibition. Getting interactive at 'Museum Night', the public were able to become involved in an embroidery project. 

In Asia, designers and bloggers including Christopher Raeburn, Susie Bubble and Tommy Ton headed to Japan to take part in the Tokyo Tweed Run a stylish cycling event where participants wear their finest tweed tailoring. This was followed by similar events in Nagoya and Kobe.

China, Korea, Belgium, Spain and New Zealand also marked Wool Week, completing a campaign that brought together hundreds of designers and retailers from every corner of the globe, introducing the wonder of wool to fashion lovers everywhere.

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