8 reasons to wear wool

And warmth is just one of them

The Fibre

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Such is the natural beauty of Australian Merino wool that it inspires designers, artisans, manufactures and consumers right across the world. No longer merely a sweater from the yesteryear, wool apparel has come a long way since grandma knitted your first Christmas sweater.

Rising up from dusty sheep stations and lush green paddocks dotting the Australian landscape, Merino wool is a fibre for all seasons, climates and people.



From nature comes the premium fibre called Merino, the world’s finest and softest type of wool. Rich in natural properties, Merino wool provides fashion designers with a blank canvas to work with, inspiring seasonal collections world over.

What many consumers fail to remember is that whilst Merino wool keeps you warm in winter, its high-performance attributes also keep you cool in summer!  Merino wool is ideal for warmer climates, transitional seasons and is well-suited to the demands of global travel, which is why an increasing number of designers are introducing the natural properties of Merino wool into their spring/summer collections.

Merino wool moves beyond the confines of winter to become a perennial textile. Fine and lightweight fabrics can be manufactured to enhance the natural properties of the fibre: its ability to breathe against the skin, channel moisture away from the body and insulate against temperature extremes. It is here, in the warmer seasons and climates, where the full potential of Merino wool can be realised.

Soft, comfortable and breathable, Merino wool is a highly efficient insulator, keeping  you cool and fresh in hot temperatures, and toasty warm in colder weather. Wool also has the innate ability to both absorb excess moisture as well as repel large quantities of liquid, which means Merino wool can minimise odour and resists soiling.

And of course, Australian Merino wool translates into luxurious, resilient textiles with low wrinkle and superior drape, which helps explain why the fibre is so highly sought-after by many of the world’s leading manufacturers, designers and retailers.




Merino wool fibres can absorb large quantities of moisture vapour and then transfer it through evaporation into the air, keeping the skin fresher and drier for a longer time.

Temperature regulation

Merino wool provides a personal ‘air-conditioning’ system to maintain temperature regulation through its natural crimp, which creates a lot of very small insulating air pockets.

Odour resistance

Merino wool’s breathability helps to reduce sweat and odour, keeping the wearer’s skin drier and cleaner. The fibre’s complex chemical structure locks away odour only releasing it upon washing.

Softness and fineness

Today Merino wool achieves incredibly high standards of fineness and softness, making it one of the most comfortable and performing fibres for luxury next to skin garments and sportswear.


Merino wool is naturally elastic and sheds creases, due to its unique structure and crimp: at microscopic levels, Merino fibres are like coiled springs, returning to their original state when the stretch and extension through wear and movement is released. This helps to maintain the garment’s shape and quality.

UV protection and fire resistance

Merino wool offers a natural protection from Ultraviolet light and is fire resistant and stores less static in comparison to other fibres. No synthetic fibre can guarantee the same benefits and comfort.


Merino wool can be used in a wide variety of lightweight fabrics and fine knits, plus very innovative developments, such as Merino lace or jersey, ideal for fine air-like Spring-Summer weight garments.

Timeless elegance

Thanks to its elasticity, Merino wool maintains an enduring drape and shape during the whole day and under the warmest climates, making it the ideal fibre for travellers and busy business men and women.

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